1-060-S-SalesMarketing

By Brian Winkel

SIMIODE, Cornwall NY USA

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Abstract

We lead students through the development of a sales forecasting model based on marketing principles first espoused by F. M. Bass in 1969. We offer definitions, assumptions, model equations, differential equations, and data on sales over 15 year periods against which   models may be tested.

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Researchers should cite this work as follows:

  • Brian Winkel (2015), "1-060-S-SalesMarketing," https://www.simiode.org/resources/332.

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